The Giving Report 2024: Exploring the Latest Trends in Charitable Giving

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Introduction

David Hutchinson interviews Julie Fiorini, General Manager, Donor Services & Brand at CanadaHelps and Allen Davidov, Senior Vice President & Practice Leader of Environics Analytics. They discuss the recently published 2024 Giving Report and explore giving trends, insights, and challenges Canadian charities are currently facing in online giving.

Summary

What’s really happening in Canada’s charitable sector?

In our latest episode of the Cause Leadership Podcast, host David Hutchinson sits down with Julie Fiorini of [CanadaHelps] and Allen Davidov of [Environics Analytics] to unpack the key findings from the 2024 Giving Report.

From record donation levels in 2023 to a surge in local giving and the rise of monthly and digital donations, this episode offers data-driven insights that every nonprofit leader, fundraiser, and changemaker should hear.

Whether you’re navigating retention challenges or looking to deepen donor engagement, this conversation is packed with strategic insights to help you lead with impact.

Chapters

00:00  Introduction to the Giving Report

01:21  Unexpected Trends in Charitable Giving

04:12  The Impact of Economic Factors on Donor Behavior

08:10  Shifts in Generosity: Local vs. National Giving

12:41  Digital Transformation in Charitable Donations

23:00  Geographic Patterns in Philanthropy

26:16  Donor Retention vs. Acquisition Strategies

31:58  Metrics for Charity Leaders’ Success

33:24  The Rise of Giving Tuesday in Canada

35:44  Insights from the Giving Report

38:31  Understanding Donor Behavior

42:50  Navigating Challenges in the Charitable Sector

44:26  The Importance of Talent in Fundraising

Download the Giving Report

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