Director, Digital Marketing & Experience
The Digital team will steward and drive innovation in Compassion Canada’s pursuit of a people first/digital first approach; democratizing data to serve our decision making and testing and creating a digital experience that is not only thrilling and relevant in the Canadian marketplace, but also considered best in class.
As Director of Digital Marketing and Experience, you will strategically direct and guide the team to fill two key roles – serve those who lead bespoke stakeholder groups (volunteers, pastors, major donors, etc.) while also driving Compassion Canada’s digital strategy needs serving the broader, mass audience.
Position is Filled for this Role
Who Are We
Compassion International was founded in 1952 by evangelist Rev. Everett Swanson, who was moved by the plight of orphans in South Korea.
Inspired by Jesus’ words in Matthew 15:32, “I have compassion on the multitude. I will not send them away hungry,” as well as a growing uneasiness with seeing his own name represent a growing ministry, Rev. Swanson changed the name of Everett Swanson Evangelical Association to Compassion International in 1963. Compassion of Canada, Ltd. (now known as “Compassion Canada”) is formed. Bob and Janet Forsyth open their home to house the first Canadian office. This committed couple is key in expanding Compassion’s ministry from the United States to Canada and allow caring Canadians to respond to the needs of children around the world.
By 2018, Compassion International celebrated 2,000,000 children registered in child development centres around the world.
Opportunity
The Digital team will steward and drive innovation in Compassion Canada’s pursuit of a people first/digital first approach; democratizing data to serve our decision making and testing and creating a digital experience that is not only thrilling and relevant in the Canadian marketplace, but also considered best in class.
As Director of Digital Marketing and Experience, you will strategically direct and guide the team to fill two key roles – serve those who lead bespoke stakeholder groups (volunteers, pastors, major donors, etc.) while also driving Compassion Canada’s digital strategy needs serving the broader, mass audience.
You will lead three teams: Digital Experience, Social Media and Email Marketing.
Working alongside the Director of Content and Creative, the Director of Technology and Operations, and the Director of Neighbour Experience, this role will be a key senior leader in the overall direction of the Marketing and Digital Growth portfolio.
Key Responsibilities
- Provide leadership to Compassion Canada’s approach to digital transformation (creating and fostering an agile and innovative mindset).
- Lead your team in creating and testing new, relevant digital experience tactics in the areas of web, social media and email marketing.
- Foster Compassion Canada’s social media strategy to drive awareness in the Canadian market of Compassion Canada’s brand and mission.
- Develop on-going workflows and tactics in the area of email marketing.
- Ensure a focused effort on optimization and testing on Compassion Canada’s online web properties.
- Create and support a data-informed, democratized approach to digital analytics.
- Support the Executive Director, Marketing & Digital Growth in organizational strategy development for Compassion Canada's marketing and digital growth multi-year plan.
- Create and focus an environment of innovation and boldness within the areas of this remit.
- Facilitate and coach the team on being highly collaborative with all neighbour facing teams (church, volunteer, mass/direct to consumer, major donor, etc.)
- Support and engage your team, in the opportunity and tension of being both digitally driven while not losing Compassion Canada’s commitment of being a relational organization – both internally and externally.
Qualifications/Skills Required
- Exceptional written, oral and visual presentation skills to Interact with senior leadership as well as the full organization.
- Understanding of what it takes to build a thrilling, relevant and impactful digital experience across a variety of audiences.
- Skilled in developing and iterating around a lead measure philosophy (as opposed to lag measures only).
- Familiar with building strategies and tactics around a funnel approach to marketing (i.e. RACE framework).
- Able to build relationships across a variety of stakeholder groups (internal and external)
Education & Experience Required
- Education in marketing, digital or communications is a strong asset.
- Experience leading in a marketing, digital or communications capacity.
